Everyday Experiments

This article is done in collaboration with SPACE10.

SPACE10 + IKEA launch digital experiments that take us beyond the home without leaving it

Digging into topics of meditation, nature, food, and play, collaborators explored how we can use technology to redefine how we see and use our home to elevate our mood and well-being 

(Copenhagen, Denmark: September 2021) - On 15 September 2021, SPACE10 + Inter IKEA Systems B.V (the worldwide IKEA franchisor) will release new digital experiments on their evolving experimentation platform Reflecting on our time confined indoors, collaborators explored both ways to escape and solve problems at home to make the everyday a little bit better. What if, instead of seeing your living room as a place to relax, it turned into an evolving playground of obstacles designed to keep you agile, alert, and sharp. Imagine that as you walked through your home, a meadow of flowers blossomed beneath your feet. What if the oddball ingredients that might otherwise be wasted in your kitchen could become a restaurant worthy dish through the clever use of an algorithmic chef app? Activating creativity and wonder through technologies, the projects explore new ways to experience life at home. 

“It is the ambition of IKEA to inspire and enable many more of the many people to live a better everyday life within the limits of the planet. Spatial computing enables new ways to sense, understand, connect, and communicate with each other at home. With that, how can technology be used in new ways, individually and collectively, to improve not only how we live at home, but also how we use technology as a means of escaping the physical restrictions of our four walls without needing to leave it?”

— Fredrik Axén, Digital Manager, Inter IKEA Systems B.V.

A series of digital experiments, Everyday Experiments aims to explore the role of technology in the home and take the everyday and make it extraordinary. This round, the experiments explore technologies like AI, IoT, Machine Learning, Augmented Reality and Spatial Audio. 

“Last year, home had to meet a myriad of needs and expectations. With this in mind, we played with the idea of how we can go someplace far away from the rooms we are in by changing the space or sound of our home through technology. Some experiments take us on a whimsical journey, others provide services like helping you cook dinner by identifying how seemingly random ingredients could come together. Other experiments challenge the definition of home. For instance, a room is turned into an obstacle course that - through the research of Arakawa and Madeline Gins - speculate how a constant state of abstraction and motion in the home can keep minds active.”

— Georgina McDonald, Lead Design Producer, SPACE10

Through projects with forward-thinking collaborators, SPACE10 and IKEA aim to design  innovative solutions for tomorrow by sparking discussions and challenging conventions through new collaborations between research, design and technology studios. 

Virtual Oasis by FIELD.SYSTEMS

What if augmented reality could transport you into a meditative retreat? Virtual Oasis would use augmented reality (AR) and spatial audio to take you on a guided meditation journey, extending the boundaries of your home into a digital paradise. The mixed reality experience explores an ancient technique through modern technology to provide a space for meditation and restoration. Using ambient sounds, Virtual Oasis would guide you into a meditative state, building on listening practices such as sound baths in which participants simply let the experience wash over them as a form of relaxation and stress relief.

Algorithmic Chef by Osk

What if artificial intelligence could write you a personalised cookbook? The Algorithmic Chef would use object detection and artificial intelligence (AI) to create unique recipes from your ingredients that may have otherwise gone to waste. Using object detection, the application would first visually identify each of the individual ingredients you have on hand. It would then use a Natural Language Processing system (such as OpenAI’s GPT-3) trained on a wide array of recipes to write an original recipe, complete with a title, description and ingredients.  The result would be a personalised meal that uses only the foods you already have and encourages a creative and more sustainable approach in the kitchen.

Mood Blossom by Osk 

What if a flower could help you understand your feelings? Mood Blossom would use artificial intelligence (AI) to generate responsive floral avatars that reflect your sense of well-being. The concept of well-being can sometimes feel vague or difficult to visualise, with the quantification of our health often having a negative, rather than a positive impact. This application would provide an intuitive indication of how you feel by using nature as its foundation, offering a balance to more statistical understandings. It would lead you through an interactive experience designed to grasp a sense of your overall well-being, presenting you with a series of prompts to respond to. Then, rather than through language or numerical data, Mood Blossom would use a generative adversarial network (GAN) to produce a personalised flower that represents your current state of well-being.

Forever Meadow by Pitch Studios

What if you could walk in an endless sanctuary without leaving your home? Forever Meadow is a meditative walking application, one which would invite you on a journey where your moving feet trigger the creation of an endless garden around you. Whilst it might not always be physically possible, many people crave a closer connection to the natural world or simply yearn for the outdoors. Forever Meadow proposes augmented reality as a tool to experience the benefits of meditative walking (a technique used to calm the mind while out and about) from within the home.

Kaleidoscopic Home by Tin & Ed

What if you could turn your home into an ever-evolving playground? Kaleidoscopic Home is an augmented reality (AR) application that would enrich your life at home through playful spatial interventions to improve physical and mental well-being. The application explores how you can digitally augment your physical space to encourage a more active, creative and playful mode of living. 

Convolution Reverb by Yuri Suzuki

What if spatial audio could turn your living room into The Colosseum? Convolution Reverb would use spatial audio to allow you to experience new shapes, sizes and materialities to the rooms in your home. Using smart speakers, the application would sonically morph the dimensions of your room, freely modifying the position, size, shape and material of walls and ceilings into changed surroundings. You could even shift between customized and real-world locations to experience an entirely new sonic landscape. Many of us find ourselves inside more than ever before, with a lack of diversity in surroundings affecting psychological well-being, and this experiment goes some way toward helping overcoming such challenges. 

The newest series will launch on the Everyday Experiments platform on 15 September 2021. A continuously growing and evolving project, the website showcases the newest technological and innovative design experiments aimed to spark new ways of looking and thinking about the spaces we live in. 


December 10, 2021


SPACE10 is a research and design lab on a mission to create a better everyday life for people and the planet. SPACE10 is proudly supported by and entirely dedicated to the IKEA Brand. SPACE10 operates independently to bring an outside-in perspective to the IKEA Brand. The role of SPACE10 is to qualify new opportunities, inform strategies, build new partnerships, and design new solutions to create a better everyday life for both people and the planet.


IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Today, 12 different groups of companies own and operate IKEA sales channels in more than 60 countries across the world, under franchise agreements with Inter IKEA Systems B.V. There are several companies with different owners, working under the IKEA brand, all sharing the same vision: To create a better everyday life for the many people. IKEA was founded by Ingvar Kamprad in Älmhult, Sweden, in 1943.


FIELD.SYSTEMS is a creative studio in London and Berlin. As artists, designers and consultants, they explore the aesthetics of the near future and how technology changes the way we live our lives – working with code and data, moving image and interaction, sculptural and spatial experiences.


Yuri Suzuki is an experience and sound designer who works at the intersection of installation, interaction and product design. He joined Pentagram as a partner in 2018. His work encompasses sound, music, installations, product design, art direction, education and contemporary art for a range of clients across the world.


Tin Nguyen & Edward Cutting are Australian artists and creative technologists based in New York. They create playful installations and experiences that illuminate the borderless dimension between art and science, the physical and the digital, the human and the non-human. Their work is driven by a deep curiosity for the natural world and the intricate ways we are connected to it. They use art to envision the world through this lens of interconnectedness.


Osk operates at the convergence of art and emerging technologies – generating new questions, practices, approaches and collaborative models for creating work across cultural spheres.


Pitch Studios is a future-focused design studio creating stories, images and experiences. Their practice explores phygital spaces or environments, seeking to contextualize the fragmented world that we experience.

Give it a look