Work Culture

How Technology Influences Design

Technology has influenced design in multiple ways. On one hand, it has facilitated communication, lightened the workload and made the industry more accessible to beginners. On the other, technology has made creative industries oversaturated, and prioritises aesthetic over meaning. Flexibility will be the leitmotif of our future as designers because our clients’ needs regularly cross over multiple media.

Firstly, communication has become really convenient nowadays. It has helped quicken professional interaction as clients are more integrated in the creative process. This has become a selling point for some creative agencies. On a smaller scale, freelancing and digital nomadism boomed thanks to communication technologies. Interestingly, the Covid crisis has shortened the democratisation transition time of remote working.

A designer’s workload has gotten less bloated. The ideation and iteration process used to be tenuous due to the simple fact that everything had to be hand drawn. Respecting proportions and redrawing with a few detail variations requires advanced drawing skills which are less needed now. Technologies like vectors, tablets and AI have made the creative process much more accessible.

Industry leaders like Adobe made design accessible to newcomers. Additionally, some companies have started providing solutions for non-specialists with an understanding of a specific field. For example, web development companies like Webflow are helping designers develop websites without the need to code anything. Furthermore, massive online communities exist in every creative field. This has made sharing knowledge and resources easy.

Technology, through globalisation, has made the industry hyper-competitive. Business-wise, industry leaders are either merging together or incorporating smaller entities which forces independents to fight over less and less clients. Education-wise, there has been a massive influx of new students, like me, and self-taught designers. This makes the job market clustered, especially in design hubs, like New York City, London or Paris.

I have noticed that social media has shifted the focus from meaningfulness and functionality towards pure aesthetic. People are copying the last trendy visual style on Behance, Dribbble or Instagram.

The future is flexible thanks to technology. Our common platforms are powerful: web browsers handle 3D, phones handle augmented reality (AR) and computers support virtual reality (VR). Analog and digital are slowly getting merged together as creatives are building mixed media experiences combining reality and the virtual space. 

I find it very inspiring and cannot wait to observe the evolution of our industries!

Melvin M.

July 2, 2021

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